This project was an update of a previous redesign I worked on for the packaging of Hoyo Basbaas sauce. I decided to revise the project (originally created in 2023) because I felt that I could improve on my previous logo and make the text on the overall package more readable. The goal was to emphasize the company’s efforts to employ mothers, and to create a high-end packaging design which would tempt consumers. The scope of the project included research, jar label design, new package concept, a box design, and an advertising campaign.